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Undercover Billionaire Episode 4: Turning $100 into Millions in 90 Days!

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I believe the American dream is still
0:03

I believe the American dream is still

0:04

alive in fact I'll bet a million dollars

0:07

on it you my friend were labeled a loser

0:09

least likely to succeed no one thought I

0:11

would ever make it billionaire Glenn

0:13

Sterns is betting a million dollars he

0:15

can take a hundred bucks and grow it

0:17

into a million dooll business in just 90

0:20

days if it's a penny short of a million

0:23

I'll put $1 million into it but to keep

0:26

this experiment fair I'm going to do it

0:28

all undercover I won't use my name my

0:30

money or my connections win or lose in

0:33

the city of Yuri and the people who help

0:35

me get there will be

0:37

rewarded but they don't know it with a

0:40

million dollars of his own money on the

0:41

line Glenn Sterns will see once and for

0:44

all if the dream is still possible in

0:51

[Music]

0:53

America 32 days into his 90-day Journey

0:56

billionaire Glenn Sterns is focused on

0:58

opening a barbecue crew pup we want to

1:00

name it Underdog barbecue he believes he

1:03

can turn into a million-dollar business

1:05

are you with me but to get it off the

1:07

ground Glenn needs $40,000 of startup

1:10

money I'd like to make an offer on this

1:12

house which all depends on flipping a

1:14

house let's get going my goal is to buy

1:17

Fix and Flip This House in 6 weeks but

1:21

when the work began a problem surfaced

1:24

mold we need experts and I don't know

1:27

what that's going to cost

1:30

[Music]

1:35

when we pulled up that carpet and found

1:37

all the mold my heart sank I mean mold

1:40

can be a scary thing and so we're going

1:42

to go in meet with the contractor you

1:45

know hopefully he can get it all

1:48

remediated how you doing I'm Glenn Glenn

1:51

I'm Derek Master nice to meet you yeah

1:54

when we came over here and pulled up the

1:56

carpet I saw this right here which

1:59

really concerned

2:02

me yeah I'm going start downstairs I'd

2:04

like to see the U the back side of this

2:10

okay yeah this is pretty substantial

2:13

that's mold there on all the joyer it's

2:16

even starting to colonize there right

2:18

any spores down here are most likely

2:20

already gotten upstairs a mold needs to

2:22

be remediated no matter what kind it is

2:23

there long-term exposure to many

2:26

different kinds can cause some serious

2:28

health conditions so uh yeah would like

2:30

to get a quote on that okay so

2:33

eyeballing it do you think it'll be more

2:35

than $3,000 absolutely maybe $5,000 M

2:40

yeah okay this is the biggest setback

2:43

I've had this entire journey I was

2:46

looking at kitchens painting flooring I

2:50

wasn't looking at mold I don't know what

2:52

in the hell I'm going to do whether it's

2:55

black mold yellow mold or white mold I

2:58

need to treat it the quick we get

3:00

started the better I bought this house

3:02

at

3:03

$445,000 I was hoping to spend $10,000

3:06

on repairs and sell it for $85 to

3:09

$90,000 which would get me close to the

3:12

$40,000 of startup money to launch the

3:15

restaurant this mold remediation is

3:17

going to cost me another $5,000 out of

3:19

my profit on top of that we're going to

3:21

be shut down for 4 days while they treat

3:23

the mold which eats 4 days of my 15 days

3:26

renovation period I am so but if you're

3:29

going to build the American dream be

3:31

prepared for setbacks it's how you

3:33

recover that counts so I'm going to keep

3:35

pushing forward on my

3:40

business while the mold is being taken

3:42

care of I need to get my foot in the

3:43

door for what might make or break the

3:45

launch of the restaurant and that's

3:47

Ribfest since hearing about Ribfest from

3:49

Maggie at the sbdc I've done some

3:51

research and learned that this is the

3:53

Super Bowl of barbecues here in Erie

3:56

National touring teams from all over the

3:58

country come and attract more than

4:00

50,000 visitors each year with their

4:02

award-winning barbecue so taking first

4:05

place at redfest would give us the

4:06

Acclaim to Market our products

4:08

nationally and that's going to be the

4:10

difference between a barbecue restaurant

4:12

and a million dooll barbecue restaurant

4:14

I'm going to meet with Kathy Danielson

4:16

who is in charge of Ribfest to make sure

4:18

we get a spot is this the Kathy how are

4:21

you so nice to meet you this is excited

4:24

I've heard so much about you you know so

4:27

I always like I Ribfest is coming up you

4:30

know yes yeah it can be raining it can

4:32

be a storm it can be a threat of tornado

4:35

people will still stand in line for the

4:37

barbecue at the RibFest so and you got

4:39

the 50,000 people my goodness Yeah so

4:43

basically I'm starting a barbecue and

4:45

Brew House do you think there's any way

4:48

I could join the barbecue fest do you

4:50

know the chemistry behind it because

4:51

there is a chemistry there is you know

4:54

to be consistent right I'm hoping by

4:56

then you know I'll find a great barbecue

4:58

Master to really be the you know the

5:01

face of barbecue I guess so if you are

5:03

set up and ready to be out there and

5:06

telling people you're going to have a a

5:08

facility a restaurant um I have a

5:11

position for you at the RibFest I would

5:14

appreciate that we'll be set up I'll

5:16

have my place I'll have everything done

5:18

we can use another barbecue here one

5:20

that somebody comes to the other

5:22

361 days a year four days you know

5:25

they're down at the Rib Fest that's

5:27

right they're going to take yours as

5:28

they should

5:30

I really enjoyed meeting Kathy the

5:32

barbecue or Ribfest Queen you want to go

5:35

try some of their goodies we're walking

5:37

in on shots I see she's very well

5:40

connected and the fact that she'd let us

5:42

into her Ribfest is exciting news I just

5:46

melted in my mouth I think I need more

5:49

even though I'm full I am 33 days into

5:51

my 90day timeline to launch a business

5:54

not to mention to cover the $3,200 it

5:56

takes to enter the RibFest I'm going to

5:58

need cash in hand from my house by day

6:01

63 I'd like to launch my restaurant on

6:04

day 76 which is the start of Memorial

6:07

Day weekend and to be ready for Ribfest

6:09

which is day 81 if I hit these

6:12

benchmarks and win Ribfest I have a

6:14

chance at a million doll valuation but

6:17

if I miss one deadline they all collapse

6:20

so I need to sell this

6:25

house while I thought everything would

6:27

be more of an aesthetic fix I'm finding

6:29

that we need some serious Professionals

6:31

in we're going to have the mold company

6:35

come in and go head to toe in that house

6:37

and get it all fixed I wasn't planning

6:39

on ripping up the floor but since

6:41

discovering the mold we've had

6:44

to oh this is your work clo it's been a

6:47

long day of work the mold remediation is

6:51

working they should be done in a few

6:53

days the walls behind the the paint

6:56

That's bubbling um are damp so the

7:00

faster we can scrape those off of that

7:02

has to be done I'm literally in the

7:05

midst of the text message with the plan

7:07

out to the team I feel like I didn't get

7:10

much of a response back from the team

7:11

like I can do this maybe I've always

7:14

been very positive and very happy until

7:17

the last two days where reality kind of

7:19

sets in and is like we're all nuts for

7:21

thinking that that we can do this so we

7:24

have to kind of light a fire under the

7:25

team's keer but yeah

7:30

[Music]

7:35

while the flip house is still shut down

7:37

for the mold another area of the

7:39

business I need to push forward is the

7:41

beer side the other barbecue restaurant

7:43

in town doesn't serve beer to separate

7:45

Underdog from the competition while

7:47

supporting the City of Erie we need to

7:49

serve local craft beers Matt my director

7:52

of beer and I want to get the local

7:54

Brewers involved by asking them if they

7:56

will brew a house beer for us so that we

7:58

can distribute it nationally and second

8:01

we want to see if we can pour their

8:02

craft beer in our restaurant our first

8:05

stop is going to be Chris serani at the

8:06

brewery at Union Station oh fellas Chris

8:10

how's it going man do good what's your

8:12

name Matt Matt Chris how are you nice to

8:14

meet you Chris is like the Godfather of

8:16

craft beer and Eerie so if I can get him

8:18

on board I think all the others around

8:20

town will follow so what's going on got

8:23

a few ideas few things that we're

8:25

thinking about that wanted to run by you

8:27

we like throwing stuff at the wall

8:28

around here so yeah also I wanted to

8:30

show Matt some of your gear back there

8:32

sure it's pretty impressive you guys

8:33

want to take a look yeah let's do it all

8:35

right turn Rivals into Revenue Chris

8:38

serani could see us as competition

8:40

because we also want to sell craft beer

8:42

but always eliminate potential conflicts

8:44

by striking deals that are mutually

8:46

beneficial how old are these tanks they

8:49

look brand new actually they're in good

8:51

shape they're about 13 years old it's

8:52

about about how long we've been around

8:54

so started thinking why not find a way

8:58

to be collaborative instead of be a

9:01

competitor so we kind of Switched gears

9:03

and came up with a a barbecue and Brew

9:06

place okay but we don't want to brew we

9:09

want to highlight the local Brewers as

9:12

the kind of the infrastructure of the

9:15

the the bar side we'd love your help why

9:17

don't we all carry the same name brand

9:20

this uh this is kind of a national brand

9:24

for Brewers yeah and every and you guys

9:26

all Own It We own it together if that

9:29

makes sense you know you know and again

9:31

it's it's

9:32

um sorry or um and then being able to

9:36

have this kind of coop and if we pour

9:39

all of your beers and we have one beer

9:42

that we call our own made by the c local

9:45

beers Brewers I can't stop talking I I'm

9:50

rambling I'm even getting confused by

9:52

what the hell I'm pitching I'll let you

9:54

kind of take it take it from there Matt

9:56

what we'd like to do is crumb up with

9:58

our own kind of middle of the road beer

10:00

like a like an Amber ale or something

10:02

like that that we'd be able to sell

10:03

everywhere uh and then that way the the

10:05

name brand would would of the beer

10:08

itself would be able to to travel it's a

10:10

different beer one name yeah yeah then

10:13

they would say I know that beer because

10:15

all the craft guys are are making the

10:17

same recipe you know and and and I as

10:20

far as like rolling out a a joint

10:22

National craft brand I'm really content

10:24

growing within our own four walls I

10:27

don't have you know the desire the wish

10:29

to to be a national brand to dominate

10:31

the state and I think most guys in this

10:33

industry are the same exact

10:36

way so what's your opinion on um having

10:40

your beer be put into this place I'm

10:43

like all right I'm hearing a lot of

10:44

stuff going on I'm here in um branding a

10:46

beer making a beer I'm here in beer and

10:48

barbecue and being a co-op so there's a

10:50

lot of moving Parts going on focus on on

10:54

one thing whether it's a storefront with

10:55

beer and barbecue right whatever it is I

10:57

think you start there and and kind of

10:59

hone in I think you definitely have to

11:02

you know sit and and and talk this one

11:04

through I'm stressing to everyone that

11:07

this business is all about going local

11:09

but Union Station doesn't even want to

11:11

Brand a beer with us or even allow us to

11:13

scale their beers nationally right but

11:16

hey thanks again appreci see you toet

11:18

you thank you I think it was pretty

11:20

humbling to have the push back that we

11:22

did my brain when I walk into a pitch

11:25

meeting says I'm Glenn Sterns and as

11:28

Glenn Bryant I don't have the same cache

11:30

so how do you think that went I think he

11:32

thought that we were all over the board

11:34

right and we needed to really

11:37

consolidate and and make our elevator

11:39

pitch better uh I thought that we

11:42

confused him with our message because it

11:44

was too far down the road where we want

11:47

to be in five years yeah maybe we should

11:49

have started with step one if we can get

11:51

in and become a customer and show them

11:55

that we want to promote their brand we

11:59

should build loyalty that way yeah I

12:02

have to regroup and streamline this

12:04

pitch because without local Brewers this

12:06

isn't going to work if we don't get

12:08

Chris on board it could really hurt us

12:10

Chris is the Lynch pin to this whole

12:19

[Music]

12:23

thing billionaire Glenn Sterns is

12:25

flipping a house in hopes of making

12:27

enough startup money to Launch business

12:30

that's mold there I don't know what in

12:32

the hell I'm going to do after shutting

12:34

down work to remediate mold we want to

12:36

highlight the local Brewers Glenn

12:38

shifted his focus on securing beer

12:40

Partnerships for his restaurant focus on

12:43

on one thing but bomb the pitch to the

12:45

local Brewer I think he thought that we

12:46

were all over the board Chris is the

12:49

Lynch pin to this whole

12:54

thing we struck out in our pitch to

12:56

Union Station Brewery but securing beer

12:58

for our restaurant is just one side of

13:00

the business we still have to lock down

13:02

a pitm who's going to run our kitchen

13:04

and lead us to victory at the RibFest

13:07

competition with 50,000 attendees

13:10

Ribfest is the best exposure we could

13:12

ask for I mean this is rib stock R rib

13:15

AA ASE of barbecue RJ has lined up some

13:17

meetings with some pitmas candidates

13:19

Glenn hey Mike nice to meet you I heard

13:23

about Mike from the local barbecue group

13:25

what's up sir good to see you CLE he's

13:28

very well known guy in an area I've

13:30

known him for a long time personally I

13:32

see him in the mornings at the gym

13:33

that's how you know I kind of got to

13:34

know him this is Christine hey where are

13:37

you she owned her own barbecue

13:38

restaurant you know where she's from in

13:40

Titusville about hour or so outside of

13:42

eie how' you get started I've been

13:44

cooking for 10 years and I've always

13:45

loved to experiment just doing smoking

13:47

on the farm and I had an opportunity to

13:50

get a big smoker and get some restaurant

13:52

equipment I got into barbecuing first by

13:55

accident really I started watching shows

13:57

and like who I have one of those I can

14:00

do that you know for what your your pull

14:03

pork and I don't brag about too much but

14:05

my pull pork is pretty darn good oh yeah

14:07

I make love to it

14:09

man that's right my my thing with

14:12

barbecue is you don't want the rub to

14:15

overpower the meat you don't want the

14:17

sauce to overpower the meat the star of

14:20

the show in barbecue has to be the meat

14:23

from the minute I met him I absolutely

14:26

love CLE they say work your way up in

14:29

proteins but I said nah I got to go

14:33

straight to the brisket spices just like

14:35

wines the different environmental

14:38

conditions changes I did have a barbecue

14:40

restaurant um I did pastrami brisket

14:43

pork chicken turkey I smoked desserts

14:46

cheesecakes vegetables really cakes on

14:49

between places I have all my equipment

14:51

still Christine's got it all she has

14:54

owned her own restaurant great candidate

14:56

where have you been in that food chain

14:58

of you know chef so to speak I have

15:00

never cooked in a commercial kitchen in

15:01

my life the only downfall with him is he

15:03

doesn't have any kitchen experience as

15:05

far as working in a restaurant I've been

15:08

a head cook have you ever done a

15:09

traveling team or anything um even

15:11

though I don't really do it

15:13

professionally I'm looking to add

15:14

competition style smoker okay Mike's

15:17

Barbecue knowledge is there and he's not

15:19

afraid to try new things which could

15:21

help us stand out in the competition

15:23

have you ever done any of those contests

15:25

or any of those I never had time to do

15:26

them I was so all consumed with the

15:29

restaurant I never did any competitions

15:31

or anything like that Christine has the

15:34

most experience all right thanks again

15:36

yeah appreciate it but it's going to

15:37

come down to the taste test between

15:39

Christine and Mike thanks again

15:42

absolutely CLE doesn't seem to have the

15:43

same level of experience but his

15:45

personality and passion for barbecue are

15:48

assets that I know we don't want to

15:49

throw away we're not just trying to

15:51

create a restaurant you know we want an

15:54

experience you know and he really

15:56

represents that y maybe he leads the the

15:59

front end of the house if you spot

16:01

Talent find a place for it on your team

16:04

if a spot doesn't exist create one I'm

16:06

excited with the outcome well good what

16:08

a good day yeah thank you I appreciate

16:10

it

16:13

yeah so we have here an office space

16:17

that I am hopeful uh will be uh

16:21

something that will work for you oh this

16:23

is perfect Business Development Centers

16:26

are a free resource in many cities

16:28

around America yeah yeah this will work

16:30

great and eies spdc has been so helpful

16:33

to me what a milestone having our own

16:36

office today where I can bring the team

16:38

and we can start to fill the walls with

16:40

our ideas and we can really focus we

16:43

don't have much time and now we have a

16:46

space that everybody can come to and we

16:47

can collaborate together I'm glad that

16:49

this will work for

16:53

you knock knock hey since RJ owns a

16:56

clothing line and has experience in

16:58

branding I asked him to give some

17:00

thought on the logo design they say when

17:02

you want something done give it to a

17:03

busy person so yes how's the logos and

17:06

the design work go good good we got uh a

17:09

couple different options branding is

17:10

more than just a product it's what the

17:12

product means it's about figuring out

17:15

how you can connect with people and make

17:17

it real make it feel personal I mean

17:20

when I think of the grill it seems like

17:22

that's kind of the cheesy everybody has

17:25

barbecue grill but this is the one I

17:27

like the most to read wow big and bold

17:31

the Bulldog speaks to the brand

17:34

absolutely love it less is more when it

17:36

comes to branding you don't want

17:37

anything that's too illustrative and

17:39

some of the other ones were more

17:40

cartoonish and then here's a couple

17:42

variations of that I love it I mean the

17:44

pride of eie why don't we put him up

17:46

here on the wall I mean let's start

17:48

marking our territory so to speak what

17:51

do you think I like it I could see

17:53

people wearing the

17:54

dog in the dog house the Bulldog it's

17:58

strong it's stocky it's resilient it

18:00

fits perfectly with what this town is

18:02

about it fits perfectly with what the

18:04

whole team is look at dawn she's an

18:06

underdog right I single mom you got RJ

18:09

he's had issues in the past he's fought

18:11

through I think he did a wonderful job

18:13

this guy is friendly he's tough he's

18:16

smiling he's a bul

18:18

[Music]

18:21

[Applause]

18:25

dog RJ's found a restaurant that's

18:27

closed today where we can host start

18:29

tasting and I've asked our marketing

18:31

director Chris Norris to join us as well

18:33

there he is good afternoon good

18:34

afternoon how we doing how we doing all

18:36

how you doing buddy this is Chris Chris

18:38

good to meet you CLE Collins good to

18:39

meet I had to find a way to keep cleat

18:41

in the mix so arj and I decided on a

18:43

roll for him that might be perfect

18:45

absolutely you know me you know people

18:49

we'd love for you to become the front

18:51

man of Underdog barbecue at

18:53

Ribfest the front man at the RibFest

18:55

gets the crowd excited to taste the food

18:57

and he makes the people this great

18:59

experience since cat's an important face

19:02

of the operation I've asked them to sit

19:04

in and help us evaluate the pit Masters

19:06

we got Christine coming in here she is

19:09

how you doing good to see you good how

19:11

are you man Christine she bought bags of

19:13

food literally she was nervous and

19:16

excited at the same time so you are

19:18

pulling the pork I put this on about

19:20

11:00 last night and I pulled it just as

19:22

I was walking out the door very girl all

19:25

right what is this one the brisket the

19:27

brisket this is Texas Twinkies it smells

19:30

amazing it might be a little spicy the

19:33

Bacon's good too

19:35

uhhuh are you telling me there's bits of

19:37

bacon in the bacon in how good is that

19:39

it's amazing I like feeding people

19:41

because when you cook good food people

19:44

smile I like to see people smile guys

19:47

you see there should have been a bark on

19:50

that brisket the same with the ribs it

19:52

should have been more of a mahogany

19:53

color do I think she can do the job I

19:56

think so if she's willing to change

19:58

thank you again

19:59

yeah this is awesome I could see her

20:01

running a kitchen I could see her

20:03

barking orders there he is hey hey how

20:06

you doing what up hey guys how are you

20:08

see you we do have a little bit of

20:10

brisket you know dig in we got to see

20:12

Michael he's kind of like the barbecue

20:14

nerd this is a variation on my signature

20:16

sauce I did it a little bit different

20:19

today just because you know something

20:21

special for you guys so like he kind of

20:24

just sits by his smoker at home in his

20:26

free time and and does research and

20:27

experiments and this and that and he

20:29

knows his stuff I sear it a little bit

20:32

so just to kind of lock in the moisture

20:35

and then a little bit of mosquite but

20:38

not too much cuz I didn't want anything

20:39

too heavy I think you have some ribs is

20:41

that right no I didn't bring any ribs

20:44

okay I thought you did I'm sorry maybe

20:45

maybe I missed that it was here and

20:47

here thank you for taking this time

20:50

thanks Mike Mike's brisket was

20:52

phenomenal it pulled apart perfectly you

20:55

could pick it up it was very good what

20:56

do you guys think I could have thrown

20:58

those on a bun and just like bathed

21:00

myself in that was those were good man

21:03

I'm telling you he showed us the one

21:05

dish that he really knows how to make

21:08

and so it scares me that he's not

21:11

confident enough or prepared enough that

21:13

he would bring any other dishes we

21:15

enjoyed the fact that Christine brought

21:18

all her food she's got a depth of

21:21

knowledge by running a kitchen but I

21:24

don't think you were as impressed with

21:25

the food the food which is obviously

21:27

very important I didn't think any of the

21:29

meats were like mind-blowing for me but

21:32

I thought some of her items are very

21:33

unique what do you think GJ foodwise I

21:36

agree with him I see the potential

21:38

because there's always room to improve

21:40

yeah between Christine and Mike we're

21:41

favoring Christine because she has a

21:43

broader set of skills but there was room

21:45

for improvement her food so as long as

21:47

she's open to constructive criticism and

21:49

I think we found her Pit Master

21:51

everybody can make adjustments on things

21:53

right so I think we can help her with

21:54

that adjustment right now I feel really

21:56

relieved I hope that Glenn is happy with

21:58

where at it's taken a lot of time a lot

22:00

of work pleasure's always SE yep as far

22:04

as I'm concerned RJ hit it out of the

22:05

park we made a gigantic leap

22:10

[Music]

22:19

forward to launch his million-dollar

22:22

business yeah this is pretty substantial

22:24

Glenn Sterns is flipping a house for

22:26

startup funds I was looking at kitchens

22:29

painting flooring I wasn't looking at

22:32

mold you know I don't know what in the

22:34

hell I'm gonna do after being shut down

22:36

5 days for mold remediation Glenn only

22:38

has 9 days left to complete Renovations

22:41

and get the house on the

22:44

market well this mold really set us back

22:47

you know it's been remediated so we can

22:49

get back to work ready to work man up

22:51

man how you doing good to see you I need

22:54

40 Grand to launch the restaurant after

22:57

getting the mold bill I see that I need

22:59

to push these bills down the line I have

23:01

30 days to pay this bill and I'm going

23:03

to take every day of it so this room is

23:06

probably going to need the most work

23:08

because kitchen's are process we're

23:09

going to take down the rest of this

23:11

laboard and leave the ceilings exposed

23:14

if you want to get the dishwasher out

23:15

that would be stupendous as well here we

23:19

[Applause]

23:21

go Glen had a $10,000 budget thinking it

23:24

was all going to be cosmetic and yeah it

23:26

could have been done if it was all

23:28

cosmetic I could have made it happen on

23:30

a $10,000 budget I feel really

23:32

overwhelmed because it's a very short

23:34

time frame but it'll come together it

23:37

will we're not the underdog team for

23:42

nothing we got a great team behind me

23:45

without them I'd be dead in the water

23:47

but with little Manpower I still have to

23:48

finish the demo and paint the walls

23:51

replace the floors and put the kitchen

23:53

back together all within 9 days to get

23:55

this sold in time otherwise I might as

23:58

well pack it all up and go back

24:02

home not only am I eating up money on

24:04

the flip house I also just paid rent and

24:07

that pickup truck is sucking gas like

24:10

you wouldn't believe I can't help but

24:12

feel that any money I have is flying out

24:14

the

24:15

door and even though the house isn't

24:18

done yet I have to get moving on my next

24:20

big project finding a commercial space

24:22

for the restaurant I have to open the

24:24

doors in the next 5 weeks I can't

24:26

remotely afford it but I have to figure

24:28

out a way to make this

24:31

work I'm going to call this commercial

24:34

real estate agent and see about a

24:36

possible

24:40

space Pat hey Pat this is Glenn I'm uh

24:43

just inquiring about your space on State

24:47

Street and 12th uh we were thinking

24:49

about putting a restaurant in there are

24:51

you going to have be serving beer too

24:54

yeah So eventually beer didn't know if

24:56

you might have some ideas have three

24:58

spaces downtown that I have for lease

25:02

the one that you called about but I

25:04

think you might just be limited sizewise

25:06

You' probably prefer to have something

25:08

that would be more TurnKey well I would

25:11

I look at some of these like Jael and

25:13

hides and I go wow what a perfect loc

25:16

you know like you know obviously you got

25:18

ones in the tap room and things that got

25:21

Hy would sell for the right price you

25:22

think so yeah he would I've talked to

25:25

the owner many times about that that's

25:27

great could you set up a meeting for us

25:28

to talk yeah that's fine Perfect all

25:31

right hey it was real nice yeah nice

25:32

talking you nice talking with you all

25:34

right take care we'll get together thank

25:35

you but if I could figure out a way to

25:38

get in in a lease and then if I could do

25:42

a longer term uh deal where I'd buy it

25:44

I'd love to buy the build you know

25:46

that'd be wonderful now I just got to

25:49

sell a

25:53

house well we're headed over to the sbdc

25:56

I'm going to meet Matt Sanders we

25:58

pitched Chris serani the other day from

26:00

Union Station and it didn't go very well

26:03

actually went terrible with my companies

26:05

I'm used to thinking up big ideas and

26:07

having my team put it all together but

26:09

everyone here thinks that I'm just a guy

26:10

from Baltimore who wants to start a

26:12

business they have no idea that I've

26:13

been down this road before and then I

26:15

see a bigger picture we need to

26:17

streamline this pitch my idea of the

26:20

elevator pitch since I spent last night

26:23

thinking about it was we want to

26:26

celebrate eerie

26:29

and focus on being hyper local and that

26:32

means we'd like to take your beer and

26:35

pour it in our restaurant yeah I think

26:37

it's that simple if you're interested

26:39

then we want to be able to buy a keg off

26:42

of you and if it's popular we'll buy

26:45

more kegs off of you right the only

26:47

other added part of the pitch I think we

26:49

ought to do is we would like you to help

26:53

work on a beer that we are going to call

26:56

our own right a beer that that you brew

26:59

that we'll buy and we're going to label

27:01

it and we want to buy that from you so

27:04

we've streamlined our pitch down to two

27:06

basic things one we want to be able to

27:09

pour their beer at Underdog barbecue and

27:11

two we want them to brew us a house beer

27:14

that we can call our own and sell in the

27:16

barbecue restaurant so now we're laser

27:18

focused and we're going to know in 5

27:20

minutes we're going to know in 5 seconds

27:22

right what's really important is the

27:25

focus okay less is more cut out any

27:28

information that's irrelevant be clear

27:30

with what you want and stick to the

27:37

essentials so I'm headed to the jeelan

27:40

hide building to meet the owner and also

27:42

to meet Pat the realtor so what I'm

27:45

hoping to do is sit down and negotiate a

27:48

lease number that we can both you know

27:51

agree on and I know the market is around

27:53

$4,500 to lease so I'm hoping I can

27:56

strike a deal with him and I can you

27:58

know get my business open in the next

28:00

few

28:01

weeks hey guys Glen how's it going Jason

28:04

nice to meet you you guys yeah yeah what

28:08

I see and what I love about about your

28:10

place here is obviously one of the

28:12

busiest Corners in all eie and the back

28:15

half is is a restaurant and that's what

28:18

I'm really focused on right is building

28:20

out a barbecue restaurant and that can

28:22

have a different look and feel right so

28:26

what do you think you're going to land

28:28

at to allow us to come in here and Lease

28:31

the place the benefit of this place the

28:33

minute you take it over you start

28:34

putting money back in the bank there's

28:36

other places you you have to build to me

28:39

I mean i' be somewhere like around six

28:40

grand a month six grand a month yeah I'm

28:43

in that position okay right I can keep

28:45

the place and I'm I'm good let's say we

28:48

landed at 4: am I still here no yeah I'm

28:52

sorry for me I mean you're coming to me

28:54

the place was not listed for sale what

28:57

is your

28:58

thought on

29:00

$4,500 I'd like to stay at

29:02

six wow that's too

29:17

high what is your thought on

29:21

$4,500 I'd like to stay at

29:23

six wow what happens if this deal falls

29:27

apart I'm probably screwed to be honest

29:30

with you you know the other thing that's

29:31

important to me is an ability to have an

29:34

option to buy because again I don't uh

29:37

want to just get into something and then

29:39

all of a sudden the lease goes up or you

29:40

sell the building and then somebody else

29:43

decides they don't want a bar in here or

29:45

they don't want a restaurant in here uh

29:48

that could be problematic for me as well

29:51

I'm open to that okay I'm open to it so

29:53

we could escalate this to get to your

29:56

number and start at a lower number where

29:58

Glenn can make it feasible in year one

30:02

year two and then maybe 3 to five is

30:05

closer to where Jason needs to be or or

30:07

cut it down the middle and meet in the

30:08

middle I was at four you're at six just

30:11

meet in the middle of the whole way down

30:13

what I've always found is you know when

30:15

you do a deal both sides have to feel a

30:17

little pain I'd be open to that all

30:20

right so that sounds good a 5,000 a

30:23

month lease is where we will land

30:26

meeting him down the middle feel

30:28

little more than I want it to go but at

30:30

the same time I think it's probably a

30:32

little less than he wanted okay all

30:33

right put in writing through happen

30:35

thank you thanks apprciate now that this

30:37

agreement has been made we need to

30:39

finish and sell the flip house because

30:41

until that happens I won't have the

30:43

money to pay the

30:49

lease next we're headed to go meet our

30:52

new Pit Master Christine Christine

30:56

really impressed me so RJ and I need to

30:58

make sure that she's on board with our

31:00

vision Hi how are you I'm good how are

31:03

you all right good you know we didn't

31:05

think hers was the right style of

31:07

barbecue so our next step with Christine

31:10

is to sit down and say we'd like to see

31:12

a little more Char on this we' like to

31:14

see it fall off the bone and different

31:16

things like that that I hope she can

31:18

step up and do if she's going to take

31:20

offense to that then we've got a problem

31:22

there is RJ knock knock so where did you

31:25

go RJ up the street I brought the the

31:28

food in because I wanted her to see

31:29

firsthand what others people's look like

31:32

so this barbecue is from our number one

31:35

competitor and we want to make sure our

31:38

barbecue is as good or better what have

31:41

we got ribs brisket right she needs to

31:45

be very knowledgeable of look taste and

31:48

what people can get right up the road

31:49

from us is there anything Sunday that

31:52

you tried that you thought I should

31:54

improve upon well what I would say that

31:57

feeling of Tu and more fall apart okay

31:59

yeah and only CU I believe everybody

32:02

have ever heard when I hear them they go

32:04

oh my God fall off the bone and now

32:06

that's that's the center it falls off

32:08

the bone I can make it fall off the bone

32:11

I felt a little nervous about critiquing

32:13

her barbecue and I didn't know what kind

32:15

of push back I'd get look at how it has

32:17

that Char on the outside but it's so

32:19

tender on the inside yeah it's it's it's

32:22

called a crust yep all right how are

32:24

they doing it you're going to get that

32:26

with spices gotcha and maybe a little

32:28

bit of higher temp the main part of it I

32:30

mean if we're going to make all the

32:31

money off the ribs like that yeah no

32:34

it's not criticism like give me yeah

32:37

give me that she listened and she said

32:39

okay I can I can change and I can

32:42

correct and I can make a barbecue that

32:44

looks like our competitions are you

32:46

willing to help us develop that menu

32:48

absolutely very impressed with you

32:50

impressed with you know what you where

32:53

you came from your story and we want you

32:56

to be a part of the team

32:58

and I'd love to have you you know really

33:00

represent us and I would love to help

33:02

you make this dream come true well thank

33:05

you oh I wanted to cry I wanted to cry

33:08

when he said it now give me hug very

33:10

excited it's a huge experience for me

33:14

and it's life changing hey I'm very

33:17

excited I am too yeah it's going to be

33:19

fun be an adventure I can't

33:22

wait our first pitch with Chris serion

33:25

was a bust but in business you never

33:27

give up we really need to serve his beer

33:29

in our restaurant so we're heading back

33:31

to give him the reworked pitch there

33:33

what's going on hey how are you how you

33:35

doing Chris good to see good to seeing

33:36

you's going on Chris good to see you

33:38

again how you fellas how you been the

33:39

word no is only the start of a

33:41

conversation all successful businesses

33:43

have been told the word no more than

33:45

they've heard the word yes someone once

33:47

said no to me on a very crucial deal but

33:49

instead of taking the no I took a red

33:52

eye flew all night across the country

33:54

got in front of them and turned that no

33:56

into a yes you know we wanted to pick up

33:58

on the conversation that we had with you

34:00

the other day which I think was we felt

34:03

a little overwhelming a little bit threw

34:06

a 5-year plan at you in 15 seconds you

34:09

know and I know I came in hot thinking

34:11

this is be fun and this will be you know

34:13

really easy it's not that way obviously

34:16

and so I've um personally ate a little

34:19

crow and and realized how much I I

34:21

respect and appreciate what you guys do

34:23

oh thanks so we want to go and and and

34:26

still have a relation relationship with

34:28

the local Brewers sure we would be

34:30

honored to be able to pour your beer

34:31

because we want the reciprocation right

34:33

we want to be able to have you come in

34:36

and go you know they've got great

34:38

barbecue and hopefully we do because

34:39

that's the whole idea right is going to

34:42

be shortlived uh dream buddy exact how

34:44

do you feel about us selling your beer

34:47

in our restaurant um

35:01

I'm quickly running out of money so I

35:03

need every penny I can get to finish

35:05

this house this was the radiant heat

35:08

that went throughout the whole house and

35:10

so there was water in these pipes and a

35:12

lot of them burst and copper is very

35:14

expensive right now so I'm going to take

35:16

this down to the recycling plant and

35:19

make some money I'll take what I can get

35:22

the last time I was at the junkyard I

35:24

was basically digging for Treasure so it

35:26

feels pretty good this time come and

35:28

give them something I am moving on

35:33

up I got myself some old copper radiator

35:37

piping

35:39

here how' I do D you got 13440

35:44

$134 I'll take

35:46

it there you go hey thank you you have a

35:48

good day hey you too

35:50

thanks finally I'm getting something

35:53

back from that damn house that has cost

35:55

me so much pain

36:06

how do you feel about us selling your

36:09

beer in our restaurant

36:11

[Music]

36:15

um I love to we love great Partners we'd

36:19

appreciate that I want to go out and and

36:21

support the guys that are supporting us

36:22

so we'd love to have our product that's

36:24

the idea then on our our our second

36:27

thought and request would be to come up

36:29

with a beer that you could make that

36:32

would be a beer that's our house beer

36:34

you know something that we could just

36:36

call our own for our opening and serve

36:38

it just at the underdog barbecue

36:40

restaurant is that something that

36:41

appeals to you would you be interested

36:43

in making that beer for us sure yeah I

36:46

appreciate it do you have any ideas for

36:48

us on that yeah so I mean as far as

36:50

product I think you know a blond Dale we

36:52

make a great Bond you know we take that

36:54

beer and either tweak it or or do

36:56

something fun that would be perfect for

36:58

you know barbecue it's accepted by you

37:00

know a lot of locals I think it'd you

37:02

know be a great beer to launch with okay

37:05

well good I like that idea thanks it's

37:07

going to have to be brewed by Chris it's

37:08

going to have to have Chris's name on it

37:11

as well and that's okay you know I don't

37:13

mind that I think we're going to both be

37:15

able to get a nice beer and everybody

37:16

will win one last question Chris how

37:18

nuts do you think that I am on this I

37:21

don't

37:22

know I don't know

37:26

[Music]

37:30

I've scored some wins for Underdog

37:32

barbecue but our new business can't open

37:34

and become successful unless I sell this

37:37

house so I need to check on the house

37:39

and make sure that dawn has whipped this

37:41

thing into sell in

37:49

shape

37:53

holy what the hell so I walked in and

37:57

all this I mean this house is not

37:59

anywhere near ready to be flipped it is

38:02

so far from being done I am just beside

38:07

myself I thought it'd be a lot further

38:09

along by now everything relies on this

38:12

house being able to be flipped if I

38:14

don't flip the house I don't have a

38:16

restaurant and if I don't have a

38:17

restaurant I have failed completely so

38:20

you know I have to get this done very

38:22

quickly or the whole dream is gone

38:31

hi holy cow I do have a little timeline

38:37

concerned when do you think we can be

38:39

finished at the house I would like to be

38:42

finished yesterday okay and if not

38:45

yesterday when do you think we'd be

38:46

finished definitely not tomorrow um I'm

38:49

hoping to meet the deadline but some of

38:52

the team has been here to help and but

38:55

it's only been for a few hours at a time

38:58

and I'm trying to squeeze in my

39:03

jobs I don't understand what the rush is

39:06

because rushing something is pretty much

39:08

setting yourself up for failure you know

39:10

I've I've pushed Matt towards the beer

39:12

right and he's running towards that I

39:14

pushed RJ towards the barbecue and and

39:16

the RibFest which is a huge telling me

39:19

about it the other day in itself and

39:21

then I've been working on our location

39:24

right right and then and I totally

39:25

understand I don't need the team no no

39:27

but I this is important to have our us

39:30

meet the deadline so that we can so

39:32

because we have to turn around and flip

39:34

it we need to fix it and move on even

39:37

though part of me was like walk away now

39:42

he asked for my

39:43

help and I'm I committed to it and I

39:46

made a commitment and I'm going to see

39:47

it through I will make sure we have

39:50

enough people here that we get it done

39:52

we have to I okay I mean it's that

39:56

important and I'm going to make sure get

39:57

the rest of the team here we'll figure

39:59

it out all right I feel bad you know I

40:02

watch Dawn she's almost crying cuz she

40:05

the weight of this house is on her right

40:08

we'll figure it out I heard I care a lot

40:11

and I just have surrounding myself with

40:14

great people my whole life thank you so

40:16

much for all the hard work you're doing

40:18

you know I mean really it's been

40:22

just crazy I want it to turn out really

40:25

good for people I want people to be

40:27

proud out but I don't like that um not

40:30

really um I'm kind of making people

40:33

stressed and it's not what I want to do

40:36

you know all right all right cool after

40:38

you but while I'm pushing my team hard I

40:40

know they will be rewarded in the end if

40:42

they just stick with

40:51

it I'm officially at the halfway point

40:54

and I'm nowhere near where I thought I'd

40:56

be you need anything green I am going to

40:58

look like a complete idiot in front of

41:00

all of

41:01

America the most ironic part of this

41:04

whole experience is that I'm really good

41:06

at real estate and now here I sit with

41:09

this flip house this money pit and I

41:12

can't figure it out and it feels like

41:14

all I'm doing is letting down my

41:16

[Music]

41:19

team on the next episode of undercover

41:22

billionaire Glenn pushes the team hard

41:25

if you want to be successful

41:27

you're a bulldog yourself but continues

41:30

to hit roadblocks this is going to be my

41:32

least favorite phone call I'd say thanks

41:35

but then I'd be lying just when he

41:36

starts making progress things are

41:38

progressing rapidly here at the house

41:41

new problems arise I am nowhere near

41:44

where I thought I'd be just need a

41:46

minute with only 45 days left Glenn

41:48

Sterns will have to fight to build his

41:50

million dooll business it's okay you

41:52

know what no it really does suck do you

41:54

think I'm crazy

41:57

[Music]